be

Branding + Packaging

Be is an up and coming skincare brand that focuses on the men & women's natural skin. The launch of Be is in spring of 2019. Be is an online store that customers may subscribe to monthly. Creating a unique way of selling their products, Be sends you a return label to send back your empty bottles to then be refilled, cleaned and marked for your next refill date. The inspiration of the branding and packaging came from using colors that represented nature. My idea in using the angled underline was to compliment the unique typeface of the brand’s name.